Of all the clients I’ve ever had, this couple, Peter and Maureen who make a large range of Cartified Organic Cotton Products in an out of the way place called Buffalo (between Fish Creek and Meeniyan), would have to be some of the nicest people I’ve ever met.
They already ran a successful and thriving business in South Gippsland before they started selling online, but once their website was up, only after few hours they received their first quite large order directly from their website … in fact it was such a shock, they hadn’t even been told I’d made their website “live” — obviously, their business has blown out of the water since then and more staff and family members were roped in to help with the influx of trade.
But these people love what they do! Their factory has been built on the property. Living organically and chemical free is a way of life for them.
I don’t recommend a website for everyone, in fact most small businesses who only sell from their shops, are much better off to write a list of what they have to offer, and add it to sites that promote specifically to people who either live or intend to visit their local region.
Here is a useful list of ways you can promote your website locally, without needing to spend a cent and with every chance of being more productive than making the effort to get traffic to your own website
Of course, selling online is a large part of our future these days and the businesses that benefit the most, tend to be in the category of travel, tours, camping, caravan parks and accommodation. Statistics show that over 96% of all accommodation is booked online.
“Whatever you choose to do to promote your own products or services, do it because you love it. I wish you all the very best” – Elizabeth Richardson